Seven Days Media Kit | Digital and print advertising options for Vermont's largest independent weekly newspaper
Seven Days Media Kit | Digital and print advertising options for Vermont's largest independent weekly newspaper
Advertise your business or event with Vermont's leading newspaper and website covering news, politics, food, arts, music and culture.
Vermont news, Vermont, media, newspaper, advertising, digital ads, tickets, dining, promotion, events
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-5,ajax_updown_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-9.5,wpb-js-composer js-comp-ver-5.6,vc_responsive
What do you know about your customers?
Ask them with a Seven Days Personality Quiz!

Where it all began…

Pamela Polston and Paula Routly never planned to start a business. The two arts editors launched Burlington-based newsweekly Seven Days in 1995 after their former paper was sold out from under them. They began with a staff of six and a circulation of 12,000.

They believed Vermonters were ready for a smart, edgy and locally owned alternative to the mainstream media, and their instincts proved to be right. Twenty-five years later, their company employs more than 60 people who produce seven print publications, as well as numerous events, email newsletters and a weekly web video series that’s racked up millions of views on YouTube.

With a print circulation of 35,000 copies a week — and a substantial digital readership — Seven Days has become an essential source for Vermont news, views and culture.

Paula Routly and Pamela Polston

We’re Committed to Local Journalism

Seven Days has received many local, regional and national awards for its journalism and business practices. Here are just a few.

  • First Place, General Excellence, 2018 (New England Newspaper and Press Association)
  • First Place, John Donoghue Award for Arts Criticism, Mavis Doyle Award, 2018 (Vermont Press Association)
  • First Place, General Excellence, Rookie of the Year, Overall Design, Crimes and Courts, 2017 (New England Newspaper and Press Association)
  • Outstanding Corporation Award, 2015 (Association of Fundraising Professionals of Northern New England)
  • NENPA Hall of Fame, 2015 (New England Newspaper and Press Association)
  • General Excellence, Non-Daily, 2017 and nine times prior (Vermont Press Association)
  • “10 Newspapers That Do It Right,” 2013 (Editor & Publisher)
  • Business of the Year, 2000 and 2008 (Lake Champlain Regional Chamber of Commerce, Burlington Business Association)

What our clients say…

In this short video, satisfied clients explain why they advertise in Seven Days. Businesses featured include Artisans Hand Craft Gallery, Capitol Grounds Café, the EDGE Sports & Fitness, Hunger Mountain Coop, Onion River Sports, Sam’s Wood Furniture and Switchback Brewing Co.

Our Audience

Seven Days readers are active and educated individuals, most of whom live within an hour and a half of Burlington. They love to eat, attend cultural events and shop. Nearly two-thirds are female. They’re loyal, and they buy local. It doesn’t get better than that.


Weekly Print Readership

Based on 3.0 readers per copy. Audited by the Circulation Verification Council.

Weekly Digital Readership

Based on a 12-month average of unique web visitors as of September 1, 2020

Email Subscribers

Includes all Seven Days newsletters, Kids VT “Wee-Mail” and Vermont Tech Jam News

Who They Are

Age & Gender

The average reader is 35 years old. More than 52% of Seven Days readers are between the ages of 18 and 34* and 51% are women**.

  • 18 to 34

  • 35 to 54

  • 55 plus

* Source: Pulse Research, February 2012.
** Sources: Average of Pulse Research, Google Analytics and reports, 2012-2017.


More than 90% of our readers have been to college. Nearly one-third have done some postgraduate work.

  • Only high school

  • College

  • Graduate degree

Source: Pulse Research, February 2012.

Household Income

59% of our readers have a combined household income of more than $50,000 a year. 29% make more than $100k.

  • Less than 50k

  • 50 to 100k

  • 100k plus

The 2014 median income in Vermont was $54,166.
Source:, April 2017.

Where they read

Seven Days’ print circulation is monitored through independent field surveys performed annually by the Circulation Verification Council.

  1. Burlington & South Burlington: 41,460
  2. Suburban Chittenden County: 24,660 (excluding Burlington & So. Burlington)
  3. Washington County: 14,520 (Waterbury, Waitsfield, Warren, Plainfield, Montpelier, Barre, Northfield)
  4. Addison County: 5850 (Middlebury, Bristol, Vergennes, Ferrisburgh, New Haven, Monkton)
  5. Franklin & Grand Isle Counties: 2955 (St. Albans, Fairfax, South Hero, North Hero, Grand Isle, Alburgh)
  6. Lamoille County: 4530 (Jeffersonville, Cambridge, Stowe, Hyde Park, Morrisville, Johnson)
  7. Rutland County: 3000 (Rutland, Killington)
  8. Orleans County: 2565 (Newport, Jay)
  9. Caledonia County: 3330 (Hardwick, Walden, Danville, St. Johnsbury, Lyndonville, Burke)
  10. Windsor County: 1800 (White River Junction, Quechee, Woodstock)
  11. Orange County: 660 (Randolph)
  12. Clinton County, NY: 2700 (Plattsburgh area, not shown)

Figures based on 3 readers per copy according to the most recent circulation audit.

How They Read

90% of Seven Days readers hold on to the paper for more than a day.0%

90% made a purchase or attended an event after seeing an ad.0%

61% visit our website more than once a week.0%

What They Do

80% exercise either outdoors or in a gym at least twice a week.0%

60% will drive an hour or so for art and entertainment.0%

77% dine at local restaurants several times a week.0%

Source: Pulse research, February 2012.

Digital Readers

Hundreds of thousands of readers access each month. The analytics below do not include additional traffic to other web properties including Kids VTVermont Tech Jam, Vermont Restaurant Week, Seven Days Tickets and our mobile apps. Please contact us for the most up-to-date numbers.


Monthly Unique Visitors


Monthly Visits


Monthly Page Views

The analytics above are a 12-month average, last reported on September 1, 2020.

Social Media Followers

New social media fans and followers of Seven Days‘ content channels are added daily. Promotional messages about offers, contests and events are broadcast through Seven Days Social Club. Find out how you can reach our audience with paid messages on FacebookTwitter and our email newsletters.


Facebook fans


Twitter followers


Instagram followers

The analytics above were reported on September 1, 2020.


Print Publications

  • Seven Days

    Vermont's award-winning, free weekly newspaper covers local news, food, arts and life.

  • Nest Quarterly

    This supplement to Seven Days is filled with articles on home design, DIY decorating and real estate.

  • Seven Daysies Magazine

    The annual All the Best magazine reveals the winners of the coveted Seven Daysies readers' choice awards.

  • 7 Nights Magazine

    Seven Days' annual dining guide includes the most comprehensive list of restaurants, breweries, vineyards and cideries in Vermont.

  • BTV Magazine

    Seven Days' Burlington International Airport quarterly tourism magazine is translated into French for visiting Canadians.

  • What's Good

    Newcomers learn about Burlington's best food, shopping, nightlife and outdoor adventures in Seven Days' annual field guide to the city.

Digital Channels

A digital campaign will extend your print advertising to Seven Days’ online audience. From e-newsletter ads to website-section sponsorships, choose innovative ways to deliver your message.

Recruitment Advertising


Seven Days Jobs is a popular and trusted recruitment tool. The online job board and corresponding print section feature 100+ job postings each week.

On-Demand Ticketing


Seven Days Tickets is a full-service ticket system with tons of advanced features. It’s completely free for event organizers — our very low service fees are charged to the ticket buyer. It’s the perfect solution for managing tickets for your next general-admission fundraiser, sporting event, play or concert.

Events + Promotions

Our events are designed to engage our readers and activate interest in local businesses through fun and interactive promotions. Ask your account executive about sponsorship opportunities.

Vermont Restaurant Week

Vermont Tech Jam

Seven Daysies Party

Singles Parties

House Parties

Burger Week

We’re Here to Help!

At Seven Days, our experienced sales team is here to help you grow your business. We want your brand to be as successful as possible — that’s why we’ll work with you to get your message in front of our readers.

Colby Roberts

Colby has worked at Seven Days since 1999 and loves to ski.

Colby Roberts

Director of Sales
Associate Publisher
802-865-1020 x17
802-355-0830 (cell)
Michael Bradshaw

Michael is a music lover who plays the drums in a local band.

Michael Bradshaw

Senior Account Executive
802-865-1020 x13
802-355-0831 (cell)
Robyn Birgisson

Robyn lived in Iceland for five years and can speak the language.

Robyn Birgisson

Account Executive
802-865-1020 x16
802-355-0845 (cell)
Michelle Brown

Michelle is passionate about cheerleading and coaches several teams in Fairfax.

Michelle Brown

Employment Advertising
802-865-1020 x21
802-355-0832 (cell)
Logan Pintka

Logan was the captain of her varsity basketball team at Saint Michael's College.

Logan Pintka

Account Executive
802-865-1020 x29
518-421-7027 (cell)
Katie Hodges

Katie performs stand-up at Vermont Comedy Club.

Katie Hodges

Tickets, Classifieds, Classes, Life Lines, Personals
802-865-1020 x10
781-690-2229 (cell)

Contact Us!

If you’re new to Seven Days, please fill out the form below, and one of our account executives will contact you to talk about advertising opportunities tailored to the needs of your business. We can’t wait to meet you.

Fill out my online form.