Kids VT
Reach Vermont parents with this highly-targeted quarterly publication distributed in print and online through Seven Days.
- Kids VT magazine is the only print publication in the state entirely devoted to providing family-focused content.
- Our award-winning quarterly publication provides accurate and current information on local events, news, parenting articles, services and resources in a fun, friendly format. We strive to inform and entertain with important guides, activity ideas and articles.
- Families rely on Kids VT for support — as a connection to the communities in which they live, work and play.
2024 Issue Schedule
- Camps & Schools Guide (February 7)
Space reservation deadline: January 26 - Spring Issue (March 13)
Space reservation deadline: March 1 - Summer Issue (June 5)
Space reservation deadline: May 24 - Fall Issue (August 21)
Space reservation deadline: August 9 - Winter Issue (November 13)
Space reservation deadline: November 1
Did you know?
On average, Kids VT readers have 2.4 children at home. Here’s how their kids’ ages break down:
Under 5
5 to 12
13 and older
Why advertise with Kids VT?
If you are looking to reach a large, targeted audience, advertising with Kids VT is a wise investment. We take the time to understand your needs and create advertising solutions to help your business succeed.
What kinds of people read Kids VT?
Primary readers include parents, grandparents, care-providers and educators from across Vermont, as well as families visiting the state.
How many people read Kids VT?
We print 45,000 copies 4x a year — 35k are circulated as a supplement inside Seven Days and the other 10k are available freestanding at popular locations throughout Vermont. Seven Days boasts a pick-up rate of 98%.
» More Circulation InfoHow do I reach online readers?
Target our digital readers with web banners, site takeovers and newsletter advertising. Web-only content, a family-friendly events calendar and magazine archives are available on the Seven Days website.
» Digital Advertising OptionsIt’s time to get the word out!
Contact a sales rep to learn about all the options.
Print Advertising
Retail Display Sizes & Rates
| size | horizontal | vertical | tile | 1x | 4x | color |
|---|---|---|---|---|---|---|
| Full | — | — | 9.625″ x 11.25″ | $1365 | $1210 | +$150 |
| 3/4 | 9.625″ x 8.4″ | 7.2″ x 11.25″ | — | $1220 | $1100 | +$150 |
| 2/3 | — | — | 9.625″ x 7.46″ | $1110 | $990 | +$150 |
| 1/2 | 9.625″ x 5.56″ | 4.75″ x 11.25″ | — | $810 | $700 | +$100 |
| 1/3 | 9.625″ x 3.67″ | 4.75″ x 7.46″ | — | $660 | $615 | +$100 |
| 1/4 | 9.625″ x 2.72″ | 2.3″ x 11.25″ | 4.75″ x 5.56″ | $510 | $460 | +$100 |
| 1/6 | 4.75″ x 3.67″ | 2.3″ x 7.46″ | — | $425 | $370 | +$50 |
| 1/8 | 4.75″ x 2.72″ | 2.3″ x 5.56″ | — | $335 | $275 | +$50 |
| 1/12 | 4.75″ x 1.77″ | 2.3″ x 3.67″ | — | $260 | $245 | +$50 |
| 1/16 | — | — | 2.3″ x 2.72″ | $185 | $160 | +$50 |
Inserts
45k total circulation. Maximum size: 8.5″ x 11″.
- Single-sheet: $50/1000
- 2-8 pages: $62.50/1000
- 9-24 pages: $75/1000
- 25+ pages: Contact your account executive.
Digital Advertising
Section Website Takeovers
Create an immediate impact with a Kids VT section takeover. Your brand surrounds each page with immersive pencil-banner, wallpaper and phone banners. Custom quotes available for longer durations.
Rate
$750 for 15 days
Creatives
- Wallpaper unit: 1580 x 1280 px (visible on desktop only)
- Pencil unit: 1960 x 120 px (will display at 50% size on tablets and desktop)
- Phone unit: 640 x 200 px (will display at 50% size on tablets and desktop)
- Acceptable formats: .jpg, .png, .gif (animated)
- Note: All banners must not exceed 1MB in file size.
Designing a Takeover Campaign?
Run-of-Section Web Banners
Get your brand and message seen on all content associated with Kids VT, family fun events, parenting, schools and education across the Seven Days mobile and desktop websites.
Rate
$250/month (share of voice)
Creatives
- Medium rectangle unit: 600 x 500 px (will display at 50% size on tablets and desktop)
- Acceptable formats: .jpg, .png, .gif (animated)
- Note: All banners must not exceed 1MB in file size.
Email Advertising
Reach Kids VT readers in their inboxes by placing your message in Wee-Mail, our weekly newsletter.
Rate
$150/insertion
Creatives
- Photo: 300 x 250 px
- Text: Headline, 50-word description, call to action link
Resource Guide Listing
Enhance your business identity on our website and help boost your SEO in the process. When readers discover your business in our family resource directory or connected to an article, blog post or event, they’ll see images you’ve chosen, your customized description and a link to your website.
What’s included
- Five photos or videos in your business’ gallery
- Your own custom description (100 words or less)
- Placement at the top of all relevant business searches
- Placement in the Family Resources directory
Rate
$199/year
Creatives
- Teaser Photo/logo: 300 x 250 px
- Other Photos: Any large size, 1920 x 1080 px recommended
- Text: Headline, 50-word description, call to action link
Camp and School Finder Listing
Do you organize a summer camp or school year program that needs some extra promotion? Families use the Vermont Camp and School Finder to explore new programs in the region. Make sure your camp or school is listed all year long!
What’s included
- Five photos, program video and map
- Your own custom description (100 words or less)
- Link to your program’s website
Rate
$400/year
Creatives
- Photos: Any large size, 1920 x 1080 px recommended
- Text: Headline, 100-word description, call to action link
Annual Camp & School Fair
Join us for the 28th annual Kids VT Camp & School Fair at Hilton Burlington on February 8, 2025. Exhibition space is limited — first come, first served!
Rates
- $550 Exhibitor booth, website listing* and Facebook promotion of your camp video.
- $450 Discounted exhibitor booth when you purchase (2) print ads. The package includes a website listing* and Facebook promotion of your camp video.
* Live through 12/31/25.
Note: Website listing and video promo available without an exhibitor booth for $400/year.
It’s time to get the word out!
Contact a sales rep to learn about all the options.