Niche Publications
In addition to our flagship newspaper, Seven Days publishes six additional niche publications throughout the year. Advertising in these titles helps target your message to a specific audience.
Quarterlies
BTV Quarterly
BTV: The Burlington International Airport Quarterly is Seven Days’ colorful, glossy tourism magazine, written in both English and French. It’s prominently displayed and distributed throughout the airport, which receives 1.3 million travelers yearly, as well as at key rest stops, downtown Burlington locations and area hotels.
Say hello — and bonjour! — to tourists in the next issue of BTV.
Spring 2020 Issue (Published March)
- Ad reservation deadline: January 29
- Ad creatives due by: February 5
Summer 2020 Issue (Published May)
- Ad reservation deadline: April 29
- Ad creatives due by: May 6
Fall 2020 Issue (Published August)
- Ad reservation deadline: July 29
- Ad creatives due by: August 5
Winter 2020-21 Issue (Published November)
- Ad reservation deadline: October 28
- Ad creatives due by: November 4
| size | width x height | 1x | 4x |
|---|---|---|---|
| Full* | 8″ x 10.5″ | $1,350 | $1,225 |
| 1/2 Vertical | 3.35″ x 9.5″ | $850 | $755 |
| 1/2 Horizontal | 6.875″ x 4.65″ | $850 | $755 |
| 1/4 Vertical | 3.35″ x 4.65″ | $475 | $395 |
| 1/4 Horizontal | 6.875″ x 2.3″ | $475 | $395 |
| 1/8 Horizontal | 3.35″ x 2.3″ | $295 | $225 |
- Designers: Add a .125″ bleed to the full-page size and allow a .25″ internal safe area.
- Marketers: Pricing includes full color. To qualify for the 4x volume discount, all ads must be published in a one-year period.
- Nonprofit discount: 10% off.
- Premium placement: Available on a first-come, first served basis at 15% over ad cost.
Nest Quarterly
Nest is a quarterly publication filled with articles on home design, DIY decorating inspirations and Vermont real estate tips. Distributed each season in Seven Days, it’s the ideal venue for advertising campaigns targeting first-time homebuyers and anyone else looking to nest.
Advertise your home and garden services to area homeowners.
Spring 2020 Issue (Published March 18)
- Ad reservation deadline: March 4
- Ad creatives due by: March 11
Summer 2020 Issue (Published June 17)
- Ad reservation deadline: June 3
- Ad creatives due by: June 10
Fall 2020 Issue (Published September 16)
- Ad reservation deadline: September 2
- Ad creatives due by: September 9
Winter 2020-21 Issue (Published December 16)
- Ad reservation deadline: December 2
- Ad creatives due by: December 9
| size | width x height | 1x | 4x |
|---|---|---|---|
| Full* | 9.625″ x 11.25″ | $1485 | $1340 |
| 1/2 Vertical | 4.75″ x 11.25″ | $805 | $725 |
| 1/2 Horizontal | 9.625″ x 5.56″ | $805 | $725 |
| 1/4 Tile | 4.75″ x 5.56″ | $430 | $390 |
| 1/8 Vertical | 2.3″ x 5.56″ | $230 | $210 |
| 1/8 Horizontal | 4.75″ x 2.72″ | $230 | $210 |
- Marketers: Pricing includes full color. To qualify for the 4x volume discount, all ads must be published in a one-year period.
Monthlies
Kids VT
Kids VT is Vermont’s only parenting magazine, a reliable resource for family-friendly events, activities, camps and classes since 1994. Each issue contains tips on health, fitness, food, shopping, books, crafts and more. Available at more than 600 locations in northern and central Vermont, this free monthly magazine regularly wins best-in-class awards from the national Parenting Media Association.
- Monthly: Eleven issues a year, February-December. December/January is a double issue published in December.
- Circulation: 25,000 in northern and central Vermont.
- Target Audience: Vermont parents with children age 0-13.
Retail Display Ads
| size | 1x | 3x | 6x | 11x | color |
|---|---|---|---|---|---|
| Full |
$1300 |
$1150 | $1135 | $1035 | +$150 |
| 3/4 |
$1170 |
$1045 | $820 | $740 | +$150 |
| 2/3 |
$1055 |
$940 | $720 | $625 | +$150 |
| 1/2 |
$770 |
$670 | $660 | $600 | +$100 |
| 1/3 |
$630 |
$585 | $540 | $515 | +$100 |
| 1/4 |
$485 |
$440 | $415 | $380 | +$100 |
| 1/6 |
$405 |
$355 | $335 | $310 | +$50 |
| 1/8 |
$320 |
$265 | $250 | $235 | +$50 |
| 1/12 |
$250 |
$235 | $195 | $160 | +$50 |
| 1/16 |
$175 |
$150 | $135 | $125 | +$50 |
Inserts
- Single-sheet: $50/1000
- 2-8 pages: $62.50/1000
- 9-24 pages: $75/1000
- 25+ pages: Contact your account executive.
25k total circulation. Minimum 3000 inserts. Maximum size 8.5″ x 11″. Contact your account executive for details.
Web Banner Ads on Kidsvt.com
$250/month: Includes (2) banner sizes, share of voice.
- Medium Rectangle, 600 x 500px (displays at 300 x 250px)
- Pencil, 1960 x 120px (displays at 980 x 60px)
Online Family Resource Guide
$100/year: Enhance your business’ listing in our family resource directory with top placement, photos and your description.
Camp Guide
XXX: TBA
Retail Display Sizes
| size | horizontal | vertical | tile |
|---|---|---|---|
| Full | — | — |
9.625″ x 11.25″ |
| 3/4 |
9.625″ x 8.4″ |
7.2″ x 11.25″ | — |
| 2/3 | — | — |
9.625″ x 7.46″ |
| 1/2 |
9.625″ x 5.56″ |
4.75″ x 11.25″ | — |
| 1/3 |
9.625″ x 3.67″ |
4.75″ x 7.46″ |
— |
| 1/4 |
9.625″ x 2.72″ |
2.3″ x 11.25″ | 4.75″ x 5.56″ |
| 1/6 |
4.75″ x 3.67″ |
2.3″ x 7.46″ | — |
| 1/8 |
4.75″ x 2.72″ |
2.3″ x 5.56″ | — |
| 1/12 |
4.75″ x 1.77″ |
2.3″ x 3.67″ | — |
| 1/16 | — | — |
2.3″ x 2.72″ |
Discounts
- New Advertiser: Buy 3 months and get the 4rd month FREE. Must be consecutive months.
- Non-Profit: 10% Off.
- Saturates: A minimum of 3 identical ads in 1 issue. Full price for the first ad, all others 50% off.
- Web Ads: 5% Off, with a 11x buy.
Premium Placement
Available on a first-come, first-served basis at 15% over ad cost.
Example
Contact Kaitlin Montgomery to advertise: 802-985-5482 ext. 72
Annuals
7 Nights
7 Nights, Vermont’s most comprehensive dining guide, is distributed at tourist destinations and local hotspots, including restaurants, hotels and rest stops, throughout the year. This glossy magazine is a must-have for foodies and a great way to promote your business all year long.
Whet readers’ appetites with an ad in 7 Nights.
2020-21 Issue (Published April 2020)
- Ad reservation deadline for 2020-21 issue: February 28
- Ads creatives for 2020-21 issue: March 11
| size | width x height | price | Free Restaurant Week? |
|---|---|---|---|
| Full* | 8″ x 10.5″ | $1800 | Yes! |
| 1/2 Vertical | 3.625″ x 10″ | $1250 | Yes! |
| 1/2 Horizontal | 7.5″ x 4.875″ | $1250 | Yes! |
| 1/4 Tile | 3.625″ x 4.875″ | $775 | No 🙁 |
| Restaurant Week Only | — | $850 | — |
| Enhanced Online Listing | — | $199 | — |
- Designers: Add a .125″ bleed to the full-page size and allow a .25″ internal safe area.
- Marketers: Pricing includes full color.
- 5% off when you pay before April 1, 2017.
All the Best: Seven Daysies
The highly anticipated results of the annual Seven Daysies readers’ choice contest are revealed at last in All the Best magazine. It’s published as a stand-alone magazine (stapled newsprint with a glossy cover) and distributed in Seven Days with an overrun of 14,000 copies — total circulation: 50k.
Position your brand beside the best of Vermont.
2020-2021 Issue (Published August 5)
- Ad reservation deadline: July 1
- Ad creatives due: July 15
| size | width x height | price | placement |
|---|---|---|---|
| Full Page* | 10″ x 11.5″ | $2499 | back page |
| $1999 | glossy | ||
| $1799 | standard | ||
| 1/2 Vertical | 4.75″ x 11.25″ | $1249 | — |
| 1/2 Horizontal | 9.625″ x 5.56″ | $1249 | — |
| 1/4 Vertical | 4.75″ x 5.56″ | $599 | — |
| 1/6 Horizontal | 4.75″ x 3.67″ | $399 | — |
Designers: Add a .125″ bleed to the full-page size and allow a .5″ internal safe area.
Marketers: Only (6) full page glossy ads are available. Pricing includes full color on all ads.
Daysies Digital Ballot Sponsorship
$1999: Get your message in front of our 10,000+ voters — sponsor the ballot! Your sponsorship includes an exclusive digital banner ad at the top of one of five ballot sections for an entire month of voting and a half-page print ad in the Daysies results magazine.
(5) Available Sections Include
- Food
- Drink
- Arts + Entertainment
- Shopping, Services
- Outdoors + Recreation
Digital Specs
- Desktop/tablet: 640 x 100px; and
- Mobile: 320 x 50px
Half Page Print Ad
- Horizontal: 9.625″ x 5.56″; or
- Vertical: 4.75″ x 11.25″
Section Sponsorship Deadline: Friday, May 6, 2016.
What’s Good
Introduce your business to brand spankin’ new customers in What’s Good — the annual “field guide” to Burlington. This full-color, glossy publication reaches 30,000 newcomers at five area colleges, and is distributed at Seven Days’ most popular young adult-targeted spots around the state. With information on the best shopping, food and drink, entertainment, local sports and outdoor fun, it’s the ideal resource for newcomers who want to know What’s Good in the Queen City.
Show Burlington’s newest residents that your business is “What’s Good.”
2020-2021 Issue (published September, 2020)
- Ad reservation deadline: August 5
- Ad coupon deadline: August 12
- Ad creative deadline: August 14
| size | width x height | price | coupons |
|---|---|---|---|
| Full* | 8″ x 10.5″ | $1399 | 4 |
| 1/2 Vertical Hero† | 4″ x 10.5″ | $1099 | 3 |
| 1/2 Horizontal | 6.875″ x 4.65″ | $999 | 3 |
| 1/3 Vertical Hero† | 2.8″ x 10.5″ | $699 | 2 |
| 1/4 Tile | 3.34″ x 4.65″ | $499 | 1 |
| 1/6 Vertical | 2.18″ x 4.65″ | $299 | — |
| 1/8 Horizontal | 3.34″ x 2.23″ | $259 | — |
* Trim size. Add 1/8” bleed and allow 1/4” internal, type-free safe area on all 4 sides.
† Trim size. Add 1/8” bleed and allow 1/4” internal, type-free safe area on top, right and bottom (no bleed needed on left). Ad published on right edge of spread. Paired with content when possible.
Young people want coupons — they told us so! Place a 1/4 page ad or larger in this year’s What’s Good and you’ll earn a bank of coupons designed to motivate readers to interact directly with your business.
Best Practices
- Offer a significant discount. 10-20% off will not yield noticeable results. 🙁
- Consider an offer that looks like free cash: $10 off, etc.
- This magazine will be published in August 2017 and will be distributed through spring of 2018. Make sure your coupons’ expiration dates are no earlier than February 1, 2018.
The Specs
The Seven Days design team will layout your coupons using a uniform template. Provide the following for each coupon.
- Offer headline: 2 lines, 25 total characters.
- Up to 3 bullet points about the deal and/or your business. Each point should not exceed 25 characters.
- Expiration date.
- Address and phone number
- Your logo (.ai, .eps or .pdf format)