Our Audience
Seven Days readers are active and educated individuals, most of whom live within an hour and a half of Burlington. They love to eat, attend cultural events and shop. They’re loyal, and they buy local. It doesn’t get better than that.
91,000+
Weekly Print Readership
Based on 2.6 readers per copy. Audited by the Circulation Verification Council.
87,275+
Weekly Digital Readership
Based on a 12-month average of unique web visitors as of September 1, 2023.
33,759+
Email Subscriptions
Comprised of individual subscriptions to ten Seven Days newsletters as of September 1, 2023.
Who They Are
Age & Gender
More than 46% of Seven Days readers are between the ages of 35 and 54 and 52% are women.
18 to 34
35 to 54
55 plus
Source: Average of 2022 CVC audit and Quantcast Measure report from August 2023.
Education
More than 80% of our readers have been to college. Nearly one-third have done some postgraduate work.
Only high school
College
Graduate degree
Source: Average of 2022 CVC audit and Quantcast Measure report from August 2023.
Household Income
43% of our readers have a combined household income of more than $100,000 a year.
Less than 50k
50 to 100k
100k plus
The 2014 median income in Vermont was $54,166.
Source: Average of 2022 CVC audit and Quantcast Measure report from August 2023.
Where they read
Seven Days’ print circulation is monitored through independent field surveys performed annually by the Circulation Verification Council.- Burlington & South Burlington: 28,613
- Suburban Chittenden County: 23,860 (excluding Burlington & So. Burlington)
- Washington County: 13,021 (Waterbury, Waitsfield, Warren, Plainfield, Montpelier, Barre, Northfield)
- Addison County: 5,480 (Middlebury, Bristol, Vergennes, Ferrisburgh, New Haven, Monkton)
- Franklin & Grand Isle Counties: 3,390 (St. Albans, Fairfax, South Hero, North Hero, Grand Isle, Alburgh)
- Lamoille County: 4,785 (Jeffersonville, Cambridge, Stowe, Hyde Park, Morrisville, Johnson)
- Rutland County: 3,365 (Rutland, Killington)
- Orleans County: 2,421 (Newport, Jay)
- Caledonia County: 3,059 (Hardwick, Walden, Danville, St. Johnsbury, Lyndonville, Burke)
- Windsor County: 1,796 (White River Junction, Quechee, Woodstock)
- Orange County: 1,170 (Randolph & Williamstown)
Figures based on 2.66 readers per copy according to the 2022 circulation audit.
How They Read
What They Do
Source: Pulse research, February 2012.
Digital Readers
Hundreds of thousands of readers access sevendaysvt.com each month to read the news, watch videos, listen to articles, play games and look up local events.
Note: The analytics below do not include additional traffic to other web properties like: Seven Days Tickets, Classifieds, Personals, Jobs and Vermont Camp & School Finder.
375,281+
Monthly Unique Users
563,516+
Monthly Sessions
893,139+
Monthly Page Views
The analytics above are a 12-month average, last reported on September 1, 2023.
Social Media Followers
New social media fans and followers of Seven Days‘ content channels are added daily. Find out how you can reach our audience on Facebook, X, Instagram and through our email newsletters.