The Newspaper
Seven Days is Vermont’s award-winning, free weekly newspaper covering local news, arts, food and fun.
Plenty of people didn’t think Seven Days would last longer than its name: a week. It seemed suicidal to go up against a Gannett-owned daily and two weeklies — one of which we had created — in a small, media-saturated market. But we were convinced that Vermonters would embrace a lively alternative to the mainstream media. On September 6, 1995, the debut issue of Seven Days hit the streets.
Those frantic first years now seem like a blur, perhaps due to working long hours seven days a week! But being on the edge also made us more creative — both in the way we grew the business and the way we presented stories about the communities we serve.
— Pamela Polston and Paula Routly, Seven Days founders
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In 2000, the Lake Champlain Regional Chamber of Commerce recognized our growth with its Business of the Year award. Multiple awards in writing, design and customer service over the years have verified our dedication to quality. The Vermont Press Association has singled out Seven Days for General Excellence among non-daily publications in Vermont.
Seven Days has also supported area nonprofits over the years by sponsoring dozens of events, from FlynnSpace shows to charity fundraisers.
We think nothing reflects community and knits it together like a free, independent, Vermont-centric newspaper. We are delighted and honored that Seven Days connects Vermonters through stories, listings, letters and ads. Our success is a testament to the place in which we live, to our readers and, of course, to the businesses that advertise in Seven Days. To which we can only say, thanks!
Retail Display Advertising
Retail Display Rates & Sizes
Updated January 1, 2024
| size | horizontal | vertical | tile | open rate* | color |
|---|---|---|---|---|---|
| Full | — | — | 9.625″ x 11.25″ | $1,965 | +$150 |
| 3/4 | 9.625″ x 8.4″ | 7.2″ x 11.25″ | — | $1,475 | +$150 |
| 2/3 | — | — | 9.625″ x 7.46″ | $1,350 | +$150 |
| 1/2 | 9.625″ x 5.56″ | 4.75″ x 11.25″ | — | $1,035 | +$100 |
| 1/3 | 9.625″ x 3.67″ | 4.75″ x 7.46″ | — | $710 | +$100 |
| 1/4 | 9.625″ x 2.72″ | 2.3″ x 11.25″ | 4.75″ x 5.56″ | $535 | +$100 |
| 1/6 | 4.75″ x 3.67″ | 2.3″ x 7.46″ | — | $365 | +$50 |
| 1/8 | 4.75″ x 2.72″ | 2.3″ x 5.56″ | — | $275 | +$50 |
| 1/12 | 4.75″ x 1.77″ | 2.3″ x 3.67″ | — | $185 | +$50 |
| 1/16 | — | — | 2.3″ x 2.72″ | $140 | +$50 |
* “Open Rate” refers to the base rate for a one-time ad buy. Planning a campaign with four or more insertions? Please refer to the “discounts” tab for volume discounts.
Preprinted Inserts
Minimum: 5,000; maximum size: 8 1/2″ x 11″. Ask your account executive for more details.
| # of pages | cost per 1000 insertions |
|---|---|
| Single sheet | $55/1000 |
| Up to 8 pages | $65/1000 |
| 9-24 pages | $80/1000 |
| 25+ pages | Contact an account executive for details. |
- Ad reservation deadline: Friday at noon for the next week’s newspaper (published on Wednesday).
- Finished ad creatives due by: Monday at noon. Complimentary ad design services available upon request.
Special Discounts
- New Advertiser: Buy four ads in consecutive issues and get the fifth ad FREE.
- Nonprofit: 10% off.
- Saturates: A minimum of three identical ads in one issue. Full price for the first ad; all others 50% off.
Volume Discounts
Updated January 1, 2024
| ad size | 1x | 4-7x | 8-12x | 13-25x | 26-50x | 51x | color |
|---|---|---|---|---|---|---|---|
| Full | $1,965 | $1,835 | $1,695 | $1,555 | $1,415 | $1,285 | +$150 |
| 3/4 | $1,475 | $1,385 | $1,305 | $1,225 | $1,150 | $1,080 | +$150 |
| 2/3 | $1,350 | $1,295 | $1,205 | $1,120 | $1,035 | $950 | +$150 |
| 1/2 | $1,035 | $970 | $910 | $845 | $775 | $710 | +$100 |
| 1/3 | $710 | $675 | $635 | $600 | $565 | $530 | +$100 |
| 1/4 | $535 | $510 | $480 | $450 | $425 | $395 | +$100 |
| 1/6 | $365 | $340 | $325 | $310 | $285 | $265 | +$50 |
| 1/8 | $275 | $265 | $255 | $245 | $235 | $225 | +$50 |
| 1/12 | $185 | $180 | $175 | $170 | $165 | $160 | +$50 |
| 1/16 | $140 | $135 | $130 | $125 | $120 | $115 | +$50 |
Fine Print
Ad Deadlines: Reservation for placement is Friday at noon. Materials for ads to be built by Seven Days should arrive by Friday noon. Provided ads accepted through Monday at noon.
Payment: Visa, Mastercard, AMEX, check or cash, of course.
Terms Of Payment: Net 30 days. An interest charge of 1.5% per month will be charged on balances after 30 days. New advertisers must supply acceptable credit references or prepay upon publisher’s request.
Guaranteed Placement: Guaranteed positioning is available on most pages on a first-come, first-served basis at 15% over the cost of the ad.
Proofs: Ad proofs are available if the ad is submitted one week before publication.
Errors and Corrections: Your ads are produced and proofed as carefully as the stories in Seven Days. However, from time to time, human error occurs. Please notify us immediately if you find any mistake in your ad so that a correction can be made before its next placement. If the mistake is ours and the advertising purpose has been rendered valueless, Seven Days may cancel its charges for the advertisement, or a portion thereof, as deemed reasonable by the publisher. Seven Days shall not be held liable to an advertiser for any loss that results from the incorrect publication of its advertisement.
Terms and Conditions: Seven Days reserves the right to edit or reject any advertising copy. All advertising is subject to and governed by the rates, conditions and policies contained in this card. Seven Days reserves the right to ask an advertiser — or the organization behind the ad — to identify itself in print or online ads when the paper deems it appropriate. For more information, see our advertising policy.